Our Story

When I arrived in the UAE, especially in a global hub like Dubai, I noticed something: while the city was filled with international brands and fusion concepts, the depth and soul of regional identity still felt underrepresented.
During my pregnancy, that observation turned into a calling. I felt an urgent need to bring my idea to life, to transform it from a quiet thought into a bold, flavorful reality.

That’s how Kaab was born.
Kaab is more than a pastry. It's a tribute to heritage, but also a celebration of evolution. It’s about honoring where we come from, while embracing the influences, challenges, and experiences that shape who we are today.
Kaab is yesterday and today, in one bite.

At Kaab, every detail reflects a belief: that culture is most powerful when it's shared with care. Through the flavors we craft, the idioms we honor, and the design we choose, we offer a piece of Moroccan heritage—genuine, warm, and full of meaning.

This is our way of bringing people closer: not through explanation, but through experience.